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7$ 짜리 스타벅스표 코스타리카 게이샤

2012-12-04


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Starbucks Selling Geisha Coffee for $7 a Cup

Starbucks Corp. (SBUX) has started selling a specialty coffee that costs $7 for a 16-ounce “grande” cup, making it the company’s priciest brew, as customers demand more premium products.

The Costa Rica Finca Palmilera coffee costs $40 for a half- pound bag and $6 for a 12-ounce “tall” cup, Lisa Passe, a Starbucks spokeswoman, said in an e-mail. It’s made from a rare, difficult-to-grow varietal called Geisha. The new coffee is available at only 46 locations in the U.S. Northwest with expensive Clover brewing machines.

We have loyal reserve customers who are interested in any opportunity to try something as rare and exquisite as the Geisha varietal,” Passe said. “We are now offering more reserve coffees than ever before because of customer demand.”

Starbucks, the world’s largest coffee-shop operator, competes in specialty coffees with companies such as Chicago- based Intelligentsia Coffee & Tea Inc. and Portland, Oregon- based Stumptown Coffee Roasters, which rely on “single-origin” and “direct trade” coffee to sell to discerning customers.

Starbucks Chief Executive Officer Howard Schultz has added products such as instant coffee, energy drinks, juice, a single- serve brewer and food to sell in the company’s shops and in grocery stores.

Starbucks rose 2.3 percent to $51.37 at the close in New York. The Seattle-based company’s shares have advanced 12 percent this year.

To contact the reporter on this story: Ryan Faughnder in New York at rfaughnder@bloomberg.net

 

품종은 코스타리카 게이샤(Costa Rica Finca Palmilera) 이고 그란데가 7$, 톨사이즈가 6$, 원두 하프 파운드에 40$ 에 판매 한다는군요. 미국 46개 지점에서 판매를 한다는데, 이제서야 인수했던  "클로버" 브루어를 제대로 사용하려 하나 봅니다. 인텔리젠시아와 스텀프타운 까지 거론되는 걸 보니 베란다 프로젝트 이후 제대로 3rd wave 커피 경쟁에 동참하려나 봅니다. 

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2013-02-01 07:51  #6372

보유자격 없음

블루마운틴 그란데가 5불남짓한것 생각하면 굉장히 비싼 커피군요.


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