커피 뉴스

Rowster Hopes to Appeal to Masses with ‘Regular Coffee’ Brand

2012-10-25


regular-coffee-rowster.png

A Grand Rapids, Mich.-based high-end coffee roastery and retailer, Rowster Coffee, has turned toKickstarter to help expand its operations and introduce a new brand that it hopes will appeal to the masses.

Describing Rowster as ”an extreme quality focused tasting bar, wholesale, retail and cafe micro-roaster,” Stephen Curtis has already surpassed his $10,000 goal to create Regular Coffee, a new brand that he hopes will help bring high-end coffee to the masses in accessible 1.5-pound cylindrical tube packages via a subscription service.

“Utilizing Rowster’s infrastructure after hours to roast, package and ship Regular Coffee, makes getting this off the ground super simple,” Curtis says in his Kickstarter plea. “But we still need funding.”

In a recent interview with The Rapidian, Curtis suggests other originally micro-scale roasters in cities such as Portland and Seattle have been able to popularize their products in similar ways.

“We started questioning why places like Portland and Seattle are alone being considered ‘hubs’ of the specialty coffee industry,” he told Rapidian. “If an obscure company in Portland can roast 1 million pounds of coffee per month, then that challenges us to figure out what would stop Grand Rapids from becoming a hub for great coffee here in the midwest.”


testing article

from http://dailycoffeenews.com/2012/10/24/

profile

ABOUT ME

대한민국 No.1 커피 미디어 "블랙워터이슈" 입니다.
블랙워터이슈 에디터
B.EXPERT

댓글 1

profile

BWI 작성자

2012-10-26 18:21  #1088

B.EXPERT

새로운 소식 댓글 SMS 연동 테스트 입니다.


2020 . 9  
1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30

서버에 요청 중입니다. 잠시만 기다려 주십시오...